Customer Spotlight: Mark Clawson, Diamond Event
Diamond Event & Tent has served the Utah area for over 40 years, understanding all the details that go into planning an unforgettable event. With a team that’s committed to a strong foundation of professionalism, experience and customer service, Diamond Event and Tent will help bring your vision to life, while meeting your deadlines and budget.
What have been the main factors behind Diamond Event’s success throughout the years?
At Diamond we’ve been able to maintain continuity and focus through high growth years, recession years, ownership changes, corporate restructurings and even a few low-key and calm years that were thrown into the mix. In the past, we’ve had private equity financial partners; we’ve had a sister company that was a chain of equipment rental stores; and we’ve had the ups and downs of the inevitable financial cycles. Through it all, our company has grown consistently over a long period. We’ve had a lot of stability in our core team and in our business model. Some people have argued that you can’t screw up an event rental business, but casual observation of our industry shows that this is not true. We think we’ve been lucky to have great employees, a growing market, some steady hands at the levers of the business, and of course some good fortune at key times. The main thing is that all of us love coming to work every day and genuinely care about the people we work with. This seems to have made the difference.
Can you tell us about an interesting or challenging project you and your team completed in 2023?
One project involving Aztec equipment comes to mind. We brought in the Aztec TimberTrac product to use at some of our destination wedding venues in the mountains. Our first install was at a ranch venue where they were so highly focused on the native grassland that they required an immediate install prior to the event and immediate tear down after the event. Fortunately, we had the resources to accommodate their request and our team made it happen. It wasn’t easy because, well, it never is. The customer was happy and that’s our focus. The pictures show that it worked well for the venue, planners and end users as well, and our team was happy to make it happen for our company, the venue manager, the wedding planner and, ultimately, the bride and groom.
What is your general outlook for 2024 and more specifically what is something Diamond Event is focused on this upcoming year?
We see 2024 as a good year, even with some uncertainty about the economy. We’ve got strong early bookings and keep hearing positive things from our best customers. It doesn’t feel like a year where the world will fall apart. But then again, it never does until it does …
How long have you been with Diamond Event and what is your favorite part about working in the rental industry?
I’ve been here over two decades which is always surprising to me when I slow down and think about it. The years fly by! One reason they fly by is that in the rental industry every day is a new day, with new challenges and new opportunities. There is always change, there is always a new horizon to look over and see what’s coming. That makes it fun, keeps it interesting and brings so many of us back to the rental industry when the opportunity is presented. It’s a fun and interesting industry filled with fun and interesting people.
What keeps you buying Aztec Tent products?
We know we can count on Aztec. Aztec always delivers a quality product, and they always try to accommodate our quick turnaround requests. There’s a long track record of working together to solve problems. At Diamond we really value these kinds of relationships.
